Noodoll is a brand born out of playful imagination and loving dedication from a lady called Yiying, while studying at art school in London. Inspired by the shapes of the noodles and rice of her native Taiwan.  Yiying created a character called Noodoll, which started life as an illustration in a story, before leaping off the page and into plush toy form. The stories this little character inspired in Yiying’s imagination, and the joy they brought, gave her the idea to create some friends for him. She named the company in his honour, and so the Noodoll journey began.

​

From little ones to grown ups, Noodoll takes everyone's hearts with a little imagination and playfulness. Noodolls can be many things - toys to play with, design pieces to collect, plushes to cuddle, or friends to go on adventures with. They are unbelievably soft and undeniably cuddly and because we make them with care every step of the way, they are designed to be loved for a lifetime.​